COMMUNICATE FOR COMMITMENT

Today's workforce is scared, scarred and skeptical. They are wisely withholding their emotional investment. Before they can care bout their companies, they want to make sure their companies care about them. This makes open communication critical. Candid communication means sharing knowledge - especially important in challenging times. In order to develop trust, it's absolutely essential that subordinates know they can rely on management for honest, complete information about company matters and personal performance appraisal. When leaders share their understanding of the organization's goals, and give candid feedback on job performance as it relates to those goals, employees develop a longer-range view of the company and their place in it.